IT4Fashion 2018 - April 18 - 20 th, Florence, Italy

IT4Fashion

IT4Fashion is an industrial and scientific conference and exhibition where fashion companies, brands, practitioners, researchers and software houses, from all the Europe, discuss on IT technologies in the field of fashion and luxury.
The conference represents, since its first edition, a unique event where fashion companies present their greatest success stories in the application of IT solutions, together with keynotes on new technologies and IT solutions made by leading industry experts.

Industrial

The first two days (18-19) are dedicated to the industrial case studies carried out by fashion companies speakers and expert keynotes and worldwide vendor.
                 
                 

The two days are divided by alternating parallel sessions and plenary speech, according to the traditional timetable of the previous editions.

dig.it4fashion 2017 21st 2017

What's New: PANEL DEBATE
Discover the 4 ROUND TABLES

 

This panel discussion is devoted to understanding the importance of intelligence in fashion.  From consumer engagement to the extended supply chain, our industry is generating increasing volumes of raw data each and every day.  The cornerstone of digital transformation is figuring out how to turn those realtime feeds into usable information, that will in turn allow brands and retailers to meet market demands and differentiate themselves from the competition.

Tackling a broad topic that covers big data, analytics, business intelligence, machine learning, deep learning, and artificial intelligence, panel members include data scientists, PLM professionals, AI experts, and more.  Join the audience to discover more about the digital future of fashion, and to hear from some of the industry’s brightest minds about how information and intelligence will transform everything from tailoring to transparency.

Fashion technology is changing at an ever faster pace than ever before and staying at the leading edge of change is critical in today's fast pasted fashion world.

Digital 3D Enterprise solutions in fashion have now achieved a level of process maturity that makes them a must have technology for any forward thinking retailer, brand or manufacturer. Today they are accessible and easier to use then ever before and now any creative designer with a basic knowledge of fashion design and computing can create convincing True-to-Life visualisations of garment styles, footwear, watches, jewellery, accessories, trims and components to name just a few of the growing applications. During the 3D Enterprise panel discussion, we will look back over the last three decades, since I first got involved in 3D (footwear starting in 1985!) and will discuss the many challenges that these early vendors and first customer adopters faced in helping to bring 3D into the mainstream technology solution stack. We will discuss a typical day-in-the-life of a designer following the process from scanning a range of materials (Vizoo), developing and using high-resolution avatars (Clo3D - Optitex) that best match the brands customer portfolio, we'll discuss changes and advancements in UI (User Interface) and UX (User Experience) - All, we will look at a broad range of example "True-To-Life" product designs and will finish with a discussion on what's to come in 3D in the next 2-3 years ahead. We will have further input on what's happening in Footwear (awaiting vendor approval) - Watches (PTC-Creo) etc.

Luxury fashion brands have to create an in-store experience that is consistent with that offered by all other channels, in order to deliver a superior customer experience aligned with the pace of modern consumers and brand DNA. By delivering valuable content and emotionally engaging experiences through an omnichannel strategy, luxury fashion brands can create the advocates of a community emphasizing congruence between a brand’s values and consumers’ personality, a key driver of luxury market loyalty.

While blockchain-based solutions for payments, clearing, and settlement still represent the biggest share of use cases, blockchain has important possible applications also in supply chain management. While financial institutions are spending time and resources to find out how much business they can gain by adopting blockchain technology, corporations are taking a more cautious approach. If corporations start working on blockchain projects, it will be for mission-critical (i.e., niche) applications, while waiting for the “big thing” to occur. A pallet of goods, a bill of lading, a purchase order, and a certificate of origin are all examples of assets that well apply to blockchain capabilities.

This session will contribute to create awareness around blockchain features and technology enhancements in the textile and fashion industry sectors. The illustration of use cases and the debate will test the assumptions and establish the true potential of blockchain in the textile and fashion supply chain.

Join us for this important Digital Fashion event

Learn more about our lineup below

Discover all Sponsorship Opportunities

find out more about the interactive Roundtables

DIG.IT4Fashion

The DIG.IT4Fashion workshop has been organized for the first time in 2015 at the “Salone Brunelleschi” within the “Istituto degli Innocenti” in Florence. In its first edition, more than 240 people attended the conference, where case histories and speeches has been alternated.
Dig.IT4Fashion is a workshop entirely dedicated to the integration between the physical and digital retail channels, to the omnichannels strategies, e-commerce, social media, customer engagement and in the analysis of the customer behavior.
DIG.IT4Fashion, in its last edition, focused on the use of technology ICT to support the strategies of digital marketing and customer engagement.

The Conference

The workshop takes place annually through with the canonical format of the IT4Fashion conference, with relevant industrial case studies and international keynotes.
The workshop, at its third edition, is a meeting point between Industry experts, solution providers and IT Managers, Marketing Manager, Retail Manager, Store Manager and Chief Digital Officer.
Topics of the workshop are the integration between phisical and digital channels, e-commerce, the use of social media, customer engagement, customer behavior analysis, etc.
The event will be held in Florence, Obihall Theatre.

Confirmed Speech

Mark Harrop

Mark Harrop CEO at WhichPLM & WhichERP

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Chairman - Enterprise 3D

Tiziana Nunno

Tiziana Nunno Industry Head Luxury and Fashion Luxury Brands - Google Italy

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Data Intelligence

Lorenzo Pretti

Lorenzo Pretti Commercial Planning&Strategy (Italy, Spain and Poland) - Zalando

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Blockchain

Emanuele Bertoli

Emanuele Bertoli Founder - 1TrueID

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Blockchain

Nicola Antonelli

Nicola Antonelli Web Project Manager - LUISAVIAROMA.COM

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Experience

Martin Coedo Mestre

Martin Coedo Mestre Customer Engagement Leader Europe - IBM Watson

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Experience

Antonio Sgroi

Antonio Sgroi Senior Sales Development Manager - EFI Optitex

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Enterprise 3D

Andrea Gobbi

Andrea Gobbi General Director - Alessandro Gherardi

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Experience

Rinaldo Rinaldi

Rinaldo Rinaldi Scientific Manager - LogisLab Founder

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"Opening Speech"

Enrico Camerinelli

Enrico Camerinelli Vice President Council of Supply Chain Management Professionals

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Chairman - Blockchain

Federico Bissolotti

Federico Bissolotti Analytics Sales Manager Italy - IBM

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Data Intelligence

Alberto Barberis

Alberto Barberis Co-Founder, Manager - Protocube Reply

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Enterprise 3D

Francesco Coccia

Francesco Coccia Manager - Technology Reply

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Data Intelligence

Renate Eder

Renate Eder Vizoo GMBH

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Enterprise 3D

Alessandro Zamboni

Alessandro Zamboni Chairman & Managing Partner - The AvantGarde Group

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Blockchain

Dario Pacotto

Dario Pacotto Co-inventor PYB Protect Your Brand

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Blockchain

Ferdinando Iavarone

Ferdinando Iavarone ‎Sales Engineer (Strategic Account) - ‎MicroStrategy

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Data Intelligence

Domenico Clementi

Domenico Clementi Sales Director - Engineering Ingegneria Informatica

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Experience

Paolo Calamandrei

Paolo Calamandrei Vice President - Ikom

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Experience

Ben Hanson

Ben Hanson Senior Contributor and Analyst - WhichPLM

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Chairman - Data Intelligence

Jon Epstein

Jon Epstein Senior Vice President - Sentient Technologies

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Data Intelligence

Giuseppe Burschtein

Giuseppe Burschtein Founder, CEO - Frankenstein

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Chairman - Experience

Blake Simms

Blake Simms Director of Retail Marketing - PTC

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Data Intelligence

Darren Glenister

Darren Glenister VP of Innovation - PTC

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Enterprise 3D

Ian Paris

Ian Paris CTO - Shoemaster International

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Enterprise 3D

Sara Testa

Sara Testa Virtualization 3D Artist Bodywear & Hosiery - Hugo Boss Sa (Prisma Tech’s customer case)

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Enterprise 3D

Andrey Golub

Andrey Golub CEO & Founder - ELSE Corp

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Data Intelligence

Alessio Ughi

Alessio Ughi Account Area Manager - Epson

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Experience

Marco Cossutta

Marco Cossutta Partner – Reply Consulting

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Blockchain

Media Partner

Scientific

Day three (20) will be organized as a traditional scientific conference.
Starting from a multidisciplinary approach, the conference aims to present SC business models and technologies applied to the fashion industry, to share knowledge among practitioners and researchers and, summarizing, to increase knowledge in the area of PLM and SCM in that industry. Plenary speech made by international keynotes will be alternated with parallel sessions where scientific papers will be presented.

Career

Day three (20th April) will hold a career day dedicated to career opportunities in a fashion context for students / graduated.
HR from fashion companies will introduce their organization and the available opportunities in details.
At the event you can make direct contact with fashion companies. It is an unique occasion to learn more about open positions, work environment, trainings and professional development.

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