Dig.IT4Fashion is a workshop entirely dedicated to the integration between the physical and digital retail channels, to the omnichannels strategies, e-commerce, social media, customer engagement and in the analysis of the customer behavior.

The workshop takes place annually through with the canonical format of the IT4Fashion conference, with relevant industrial case studies and international keynotes.

The workshop, at its second edition, is a meeting point between Industry experts, solution providers and IT Managers, Marketing Manager, Retail Manager, Store Manager and Chief Digital Officer.

IT4Fashion 2016 Industrial Conference Proceedings ITA

IT4Fashion 2016 Industrial Conference Proceedings ENG

Scientific Conference Proceedings

IT4Fashion is an industrial and scientific conference and exhibition where fashion companies, brands, practitioners, researchers and software houses, from all the Europe, discuss on IT technologies in the field of fashion and luxury.

The conference represents, since its first edition, a unique event where fashion companies present their greatest success stories in the application of IT solutions, together with keynotes on new technologies and IT solutions made by leading industry experts.

The first two days (20-21) are dedicated to the industrial case studies carried out by fashion companies speakers and expert keynotes and worldwide vendor.

The two days are divided by alternating parallel sessions and plenary speech, according to the traditional timetable of the previous editions.

Day three (22) will be organized as a traditional scientific conference.

Plenary speech made by international keynotes will be alternated with parallel sessions where scientific papers will be presented.