November 24th 2016 - 9.30 / 17.30 - Florence

Investments in digital marketing are becoming more and more important for fashion and luxury companies, acting as a new strategic tool for the communication strategy and in order to improve their ROI. Logislab, in collaboration with the Municipality of Florence, is organizing the second event Dig.it4Fashion, entirely focused on the study of innovation in digital marketing. The workshop, organized following the well known format of IT4Fashion, will be attended by national and international experts who will discuss, through case histories and testimonies, on issues relating to the adoption of IT solutions and tools to support successful digital initiatives by fashion companies. During the workshop a number of topics including the integration of the retail physical and digital channels, e-commerce, social media, the study of the models to support customer engagement and analysis of customer behavior will be addressed.

Confirmed Speech

Mark Harrop

Mark Harrop CEO at WhichPLM & WhichERP

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Chairman - Enterprise 3D

Tiziana Nunno

Tiziana Nunno Industry Head Luxury and Fashion Luxury Brands - Google Italy

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Data Intelligence

Lorenzo Pretti

Lorenzo Pretti Commercial Planning&Strategy (Italy, Spain and Poland) - Zalando

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Blockchain

Emanuele Bertoli

Emanuele Bertoli Founder - 1TrueID

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Blockchain

Nicola Antonelli

Nicola Antonelli Web Project Manager - LUISAVIAROMA.COM

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Experience

Martin Coedo Mestre

Martin Coedo Mestre Customer Engagement Leader Europe - IBM Watson

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Experience

Antonio Sgroi

Antonio Sgroi Senior Sales Development Manager - EFI Optitex

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Enterprise 3D

Andrea Gobbi

Andrea Gobbi General Director - Alessandro Gherardi

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Experience

Rinaldo Rinaldi

Rinaldo Rinaldi Scientific Manager - LogisLab Founder

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"Opening Speech"

Enrico Camerinelli

Enrico Camerinelli Vice President Council of Supply Chain Management Professionals

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Chairman - Blockchain

Federico Bissolotti

Federico Bissolotti Analytics Sales Manager Italy - IBM

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Data Intelligence

Alberto Barberis

Alberto Barberis Co-Founder, Manager - Protocube Reply

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Enterprise 3D

Francesco Coccia

Francesco Coccia Manager - Technology Reply

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Data Intelligence

Renate Eder

Renate Eder Vizoo GMBH

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Enterprise 3D

Alessandro Zamboni

Alessandro Zamboni Chairman & Managing Partner - The AvantGarde Group

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Blockchain

Dario Pacotto

Dario Pacotto Co-inventor PYB Protect Your Brand

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Blockchain

Ferdinando Iavarone

Ferdinando Iavarone ‎Sales Engineer (Strategic Account) - ‎MicroStrategy

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Data Intelligence

Domenico Clementi

Domenico Clementi Sales Director - Engineering Ingegneria Informatica

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Experience

Paolo Calamandrei

Paolo Calamandrei Vice President - Ikom

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Experience

Ben Hanson

Ben Hanson Senior Contributor and Analyst - WhichPLM

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Chairman - Data Intelligence

Jon Epstein

Jon Epstein Senior Vice President - Sentient Technologies

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Data Intelligence

Giuseppe Burschtein

Giuseppe Burschtein Founder, CEO - Frankenstein

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Chairman - Experience

Blake Simms

Blake Simms Director of Retail Marketing - PTC

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Data Intelligence

Darren Glenister

Darren Glenister VP of Innovation - PTC

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Enterprise 3D

Ian Paris

Ian Paris CTO - Shoemaster International

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Enterprise 3D

Sara Testa

Sara Testa Virtualization 3D Artist Bodywear & Hosiery - Hugo Boss Sa (Prisma Tech’s customer case)

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Enterprise 3D

Andrey Golub

Andrey Golub CEO & Founder - ELSE Corp

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Data Intelligence

Alessio Ughi

Alessio Ughi Account Area Manager - Epson

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Experience

Marco Cossutta

Marco Cossutta Partner – Reply Consulting

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Blockchain