November 23rd 2017 - 9.30 / 17.30 - Florence

Investments in digital marketing are becoming more and more important for fashion and luxury companies, acting as a new strategic tool for the communication strategy and in order to improve their ROI.
Logislab, in collaboration with the Municipality of Florence, is organizing the second event Dig.it4Fashion, entirely focused on the study of innovation in digital marketing.

The workshop, organized following the well known format of IT4Fashion, will be attended by national and international experts who will discuss, through case histories and testimonies, on issues relating to the adoption of IT solutions and tools to support successful digital initiatives by fashion companies.
During the workshop a number of topics including the integration of the retail physical and digital channels, e-commerce, social media, the study of the models to support customer engagement and analysis of customer behavior will be addressed.

2016 Speakers

Andrea Gobbi

Andrea Gobbi Alessandro Gherardi - General Director

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"La Camicia Smart"

Angelo Liverani

Angelo Liverani Google Italy - Head of Automotive and Fashion Luxury Brands

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"How wealthy shoppers buy luxury goods?"

Davide Castelvero

Davide Castelvero Head of Client Engagement & CRM

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Siamo pronti per Abbey e Mali? Digital acceleration: dal "SE" al "COME"

Felice Limosani

Felice Limosani Fondazione Matera 2019 - Digital Storyteller

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"Essere concreti con la fantasia"

Filippo Vizzotto

Filippo Vizzotto Shazam - Country Manager

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"Shazam, musica e cross-medialità al servizio dei brand"

Joeri Groenewoud

Joeri Groenewoud eShopWorld - Business Development

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"Growing Global Online Sales – A Strategic Approach"

Giuseppe Airoldi

Giuseppe Airoldi Sistemi Assyst - Sales Area Manager

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Lorenzo Pretti

Lorenzo Pretti Zalando - Commercial Planning&Strategy (Italy, Spain and Poland)

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"Zalando e l'online fashion: antichi paradigmi e nuove regole del gioco"

Mauro Zanon

Mauro Zanon Senior Business Development Manager - Engineering

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Siamo pronti per Abbey e Mali? Digital acceleration: dal "SE" al "COME"

Rinaldo Rinaldi

Rinaldo Rinaldi LogisLab Founder - Scientific Manager

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"Opening Speech"

2016 Gold Sponsors

Silver Sponsors