November 23rd 2017 - 9.30 / 17.30 - Florence

Investments in digital marketing are becoming more and more important for fashion and luxury companies, acting as a new strategic tool for the communication strategy and in order to improve their ROI.
Logislab, in collaboration with the Municipality of Florence, is organizing the second event Dig.it4Fashion, entirely focused on the study of innovation in digital marketing.

The workshop, organized following the well known format of IT4Fashion, will be attended by national and international experts who will discuss, through case histories and testimonies, on issues relating to the adoption of IT solutions and tools to support successful digital initiatives by fashion companies.
During the workshop a number of topics including the integration of the retail physical and digital channels, e-commerce, social media, the study of the models to support customer engagement and analysis of customer behavior will be addressed.

2016 Speakers

Mark Harrop

Mark Harrop CEO at WhichPLM & WhichERP

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Tiziana Nunno

Tiziana Nunno Google Italy - Industry Head Luxury and Fashion Luxury Brands

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Lorenzo Pretti

Lorenzo Pretti Zalando - Commercial Planning&Strategy (Italy, Spain and Poland)

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Emanuele Bertoli

Emanuele Bertoli 1TrueID

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Nicola Antonelli

Nicola Antonelli Web Project Manager LUISAVIAROMA.COM

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Martin Coedo Mestre

Martin Coedo Mestre IBM Watson Customer Engagement Leader Europe

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Andrea Gobbi

Andrea Gobbi Alessandro Gherardi - General Director

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Rinaldo Rinaldi

Rinaldo Rinaldi LogisLab Founder - Scientific Manager

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"Opening Speech"

Enrico Camerinelli

Enrico Camerinelli Vice President Council of Supply Chain Management Professionals

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Federico Bissolotti

Federico Bissolotti IBM Analytics Sales Manager Italy

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2016 Gold Sponsors

Silver Sponsors