The 2011 event was organized by the Florence City Council, the Fashion Department and by the industrial research laboratory Logislab, with the collaboration of several researches from the Universities of Florence, Bergamo and, concerning the PLM stream, supported by PLM Systems. The conference was sponsored by the Industrial Associations of the province of Florence, Arezzo and Prato.

It took place in the Palagio dei Capitani di Parte Guelfa or, quite simply, Palagio di Parte Guelfa, a prestigious and fascinating location from an historical point of view, that was formerly the headquarter of the Parte guelfa (the guelfo party) during the clashes with the Ghibellini.
The event has registered a total of 400 participation requests. Due to the maximum capacity of the accommodation, just 280 pass have been released. The conference attendance has been outstanding because during the conference 240 participants have been counted.

Over the 70% of the participants were executives. 150 companies have participated, whereof 32 manufacturers in the apparel industry, 5 manufacturers in the footwear industry and 28 manufacturers in the leatherwear industry.
This edition has hosted 15 business case studies presentations and 2 academic interventions. The following companies have been involved: B&C Swiss, Diesel Italia S.p.A., Braccialini s.r.l., J.L. International, G&P S.p.a., Monnalisa S.p.A., Studio Alliance Footwear S.L., Guess Europe, Harmont & Blaine, IMAX s.r.l., Tessilform S.p.A., Lottosport S.p.A., Luxottica Group, Salvatore Ferragamo S.p.A., Miss Sixty S.p.a.

Timetable

from to ROOM BRUNELLESCHI ROOM DEI GIGLI ROOM DEL CAMINO
Plenary Session - BRUNELLESCHI ROOM
09.30 10.00 Registration
10.00 10.15 Conference opening Prof. Renzo Capitani (Vice Headmaster – School of Engineering – University of Florence), Andrea Cavicchi (Vice President PIN Prato)
10.15 10.30 Florence and the fashion industry Elisabetta Cianfanelli (Councilor for Fashion Industry in the Florence City Council)
10.30 11.00 Welcome greetings Prof. Rinaldo Rinaldi (Scientific Responsible for LogisLab laboratory)
11.00 11.30 Coffee break and visit to the vendors’ stands - ROOM DEI DRAPPEGGI
RFID Session PLM Session ERP Session
11.30 12.00 Case study B&C Swiss Title: Traceability, anti-counterfeiting, after-sales management and logistics Speaker: Maurizio Crivellari (CEO B&C Swiss) Case study Diesel Italia S.p.A. Title:Implementation of the PLM.assyst solution in Diesel. Information Management information yesterday and now Speaker: Nicola Fasolo (CAD/PLM Diesel Project Manager) Case study
12.00 12.30 Case study Braccialini s.r.l. Title: Grey Market and anti-counterfeiting – how to manage it through RFId technology Speaker: Alvise Mariuzzo o (CIO Braccialini S.r.l.) Case study JL International. Title: Lectra Fashion PLM for JL INTERNATIONAL STYLECO Speaker: Laëtitia Huge (Director, Children’s Division, JL International (Francia), and today Business Consultant Lectra) Case study G&P Net Title: Stealth 3000 implementation in G&P Net Speaker: Luca Isidori (CIO G&P Net)
12.30 13.00 Case study Monnalisa S.p.A. Title: Innovation as the business DNA. Adopting RFId technologies to ease the growth Speaker: Christian Simoni (General manager Monnalisa S.p.A.) Case study Alliance Footwear, S.L. Title: Supplier collaboration to support the growth. The case Alliance Footwear with SAP PLM Speaker:SAP Italia Case study Guess Europe Title: Analysis of the information flows and customer experience – innovation technologies supporting retail Speaker: Stefania Capocchini (MIS retail manager Guess Europe)
13.00 15.00 Lunch – c/o Caffè Paskowski. P.zza Repubblica 6/r
RFID Session PLM CHAIN Session ERP Session
15.00 15.30 Case study Harmont & Blaine Title: Logistics RFID Fashion, the case Harmont & Blaine Speaker: Guido Guidetti (GM Softintime srl) Domenico Menniti (AD at Harmont & Blaine) Case study Industrial analysis Title: The evolution of PDM/PLM systems in the luxury industry: outcomes from empirical researches in the apparel and leatherwear industries Speaker: Romeo Bandinelli (Unifi) Alberto Codrino (PLM Systems) Case study IMAX s.r.l. Title: Managing suppliers through Supply Chain Management solutions Speaker: Roberta Zanichelli (IT Manager in IMAX s.r.l.)
15.30 16.00 Case study TessilForm S.p.A. Title: RFId: when innovation in logistic enhances the brand experience Speaker: Lorenzo Tazzi (IT Manager Tessilform S.p.A.) Case study Lottosport S.p.A. Title: PTC as a fashionable tool in Lotto Sport Speaker: Nicola Ponchia (Information System Manager Lottosport s.p.a.) Daniele Bon (Operations Project Manager) Case study Luxottica Group Title: Mobile Retail: the case Luxottica STARS Speaker: Stefano Tarascio (Head of STARS Wholesale Business Unit Luxottica Group)
16.00 16.30 Coffee break and visit to the vendors’ stands – ROOM DEI DRAPPEGGI
RFID Session PLM CHAIN Session ERP Session
16.30 17.00 Case study Salvatore Ferragamo S.p.A. Title: Tracking trough RFID packages entering and exiting from the Warehouses Speaker:Luca Mugnaini (Logistics Director in Salvatore Ferragamo S.p.A.) Martino Bullo (IT Director for Logistics in Salvatore Ferragamo S.p.A.) Case study Miss Sixty S.p.A. Title: Crea, “NONSOLOPLM”: Demass, an IT project to share, aggregate and spread information in the creative, manufacturing and marketing areas of the biggest fashion companies Speaker: Fabrizio Boratto (Operation manager Miss Sixty Spa) Case study A.A. V.V. Title: Operations research supporting the fashion industry Speaker: Fabio Schoen (Global optimization laboratory “Gerardo Poggiali” – University of Florence)
Plenary session – BRUNELLESCHI Room
17.00 17.15 Introduction to the round table STAI, a multi-technical approach to fight counterfeitingDott. Ulisse Vivarelli (Councilor Indicam)
17.15 18.00 Round table: the role of ICTs in the fashion industry and their role supporting the product autenticity Moderator: dott.sa Chiara Lupi (Director of the magazine Sistemi&Impresa) Participants: Walter Carmagnini (CIO Salvatore Ferragamo S.p.A.), Monica Tiozzo (Director Nomination), Luca Isidori (CIO G&P Net), Rinaldo Rinaldi (Scientific Responsible LogisLab, University of Florence), Ulisse Vivarelli (Councilor Indicam), Marzio Amadori (CTO Lab-Id), Elisabetta Cianfanelli (Councilor for Fashion Industry in the Florence City Council)
18.00 18.15 Conference closing – Rinaldo Rinaldi (Scientific Responsible for LogisLab laboratory)