Edition 2015 – Dig.It4Fashion

1st October 2015 - Istituto degli Innocenti - Florence


Ore 9.30 - 17.30

Investments in digital marketing are becoming more and more important for fashion and luxury companies, acting as a new strategic tool for the communication strategy and in order to improve their ROI.

Logislab, in collaboration with the Municipality of Florence, is organizing the first event dig.it4Fashion, entirely focused on the study of innovation in digital marketing.

The seminar, organized following the well known format of it4fashion, will be attended by national and international experts who will discuss, through case histories and testimonies, on issues relating to the adoption of IT solutions and tools to support successful digital initiatives by fashion companies.
During the workshop a number of topics including the integration of the retail physical and digital channels, e-commerce, social media, the study of the models to support customer engagement and analysis of customer behavior will be addressed.


9.30 10.00 Registrazione
10.00 10.20 Saluti Iniziali
Rinaldo Rinaldi (Responsabile scientifico Logislab)
Lorenzo Perra (Assessore innovazione tecnologica Comune di Firenze)
10.20 10.40 Ascolto ed engagement digitale per il fashion. Oltre la ricerca: community, web listening, influencers
Daniele Gueli (Responsabile area qualitativa Duepuntozero Doxa)
Barbara Galli (Business Executive Manager Duepuntozero Doxa)
Francesca Soldi (Senior Social Media Researcher Duepuntozero Doxa)
10.40 11.00 Dal "Real Time Marketing" al “Micro-Moments Marketing” per innovare le relazioni tra persone e brand
Davide Basile (Retail & Digital Marketing Specialist Original Marines)
11.00 11.20 OVS Digital Experience: l'evoluzione da Customer ad OMNICUSTOMER
Monica Gagliardi (Direttore E-commerce OVS)
11.20 11.40 The LUISAVIAROMA case
Camilla Gennari Feslikenian (Web Marketing, Social Networking, Affiliate Marketing Manager Luisaviaroma)
11.40 12.00 Coffee Break
12.00 13.00 Università ed imprese per innovare nel digital marketing
Interventi a cura dei laboratori universitari Logislab e WeM_Park
13.00 13.20 Value Creation in Slow Motion
Luca Solca (Managing Director Exane BNP Paribas)
13.20 15.00 Pranzo
15.00 15.20 Social Media: The Guide
Sedge Beswick (Global Senior Manager Asos)
15.20 15.40 Evolutionary E-commerce: the Zalando Case
Federico Rossi (Commercial Planning & Strategy Lead Zalando)
15.40 16.00 Pensieri piccanti
Matteo Sarzana (General Manager Italia Deliveroo)

16.00 16.45 Tavola rotonda
Matteo Montecchi (Senior Lecturer and Programme Director MBA Luxury Brand Management Glasgow Caledonian University)

Nicola Antonelli (Web Project Manager Luisaviaroma),
Sara Baroni (plan.net Italia),
Lorenzo Braccialini (WW Marketing and Communication Director Braccialini),
Andrea Cappi (Chief Digital Officer Liu Jo),
Matteo Molon (Responsabile eCommerce Gruppo Calzedonia)

16.45 17.00 Saluti finali
Rinaldo Rinaldi (Responsabile scientifico Logislab)