Il caso Herno

IT4F 2020 - 02/12/2020 11:30

The successes in Italy and on foreign markets have highlighted the need to implement an IT Retail architecture.

At the end of a careful benchmarking process, Herno found the answer to its needs in Cegid Retail Y2.

The plan is to implement an international expansion involving new openings and 20 boutiques in Japan, which represents an extremely interesting market for the brand.

In an extremely dynamic market, where luxury customers are always connected, they have extremely high expectations - also in terms of customization, both of products and services - and changing needs, it is essential that high-end retailers know how to differentiate themselves through a ceremonial of sale that reflects the history and personality of the brand, while offering an unforgettable customer experience. With this in mind, Cegid Retail Y2 played a fundamental role in enabling the centralization and perfect accessibility of customer data to all the sales representatives of the brand boutiques involved in the project, helping them to develop a consistent sales system in the various touchpoints , managed through a centralized platform updated in real time, but which is contextually ad hoc for each location and for each individual customer, thanks to the possibility of consulting their preferences, tastes and habits in just a few clicks.

Marco Gorla

Marco Gorla

IT Brand Manager Herno

For 12 years I followed the development and ERP projects for apparel & textile for production companies. Then I had the opportunity to see what happened to the garments, so I approached the retail world: the first experiences were with Cegid as PM on customers such as Furla, Swatch Group, ASICS, Optissimo, Gant, Erbolario, Lovable, Givenchy ... but after a total of 20 years in consultancy, I wanted to understand the processes from the customers’ side. My latest experiences have been as IT Retail Manager first in Percassi Group then in Paul & Shark and today in Herno as IT Brand Manager in support of the CIO, Iemmi Stella.

IT4Fashion 2020

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